We have been in business doing website for the past 10 years, and the one thing that I have learned is that in the internet world, and specifically website technology does not sit still. From how your website is structured to the content and presentation of information on your site, Google and other search engines are constantly modifying how they find your site and how they rank your site. So how does your site measure up? Don't know, well do not feel bad, it does not happen automatically, and many website builders do a great job producing a website for you, but fail on the follow through of doing the legwork to keep the site up to date. Here some basic rules to help out. 1. Updating Keep your site up to date, dates and other things can date a site quickly. 2. Review and Checking Take some time out of your day, go through all the pages of your site, you may be surprised in the small things you find and get them fixed. 3. Dead Links No dead links, if you have outside links to other site, check them. 4. Google Analytic's Get Google Analytic's onto your site, even if you do not look at them, when you decide to take action on your site you will have a history to work from. 5. Partner Consider a web company a partner in your business, pick one that is responsive and has the focus to not only build your site, but provides hosting, content and Search Engine Optimization after sales support. Overall your site is your 24 hours a day, 7 days a week, 365 days a year representation of your business, any spelling errors, out of date information, expired promotions, lack of maintenance or updates will negatively impact both your ranking on search as well as be a negative influence on your customers visiting your site. These are just a few areas we look at for a site and offer a wide variety of services for both new sites as well as getting older sites either fixed up or redone to best suit your company needs.
After 2000 the web industry at that time was filled with companies with pie-in-the-sky concepts, very little backing a lot of money and industry once the.com bubble burst there was a realization that quick and easy money on the Internet was not as quick as easy as people thought! The old adage build it and they will come was the downfall of many companies and a lot of investment companies lost a lot of money because of that philosophy. The Last 13 Years What I find fascinating in 13 years of business that M9 Corporation has been in operation in the changing face of the industry shortly after the .com bubble busrt there was this surge from businesses to return to more traditional forms of marketing such as brochures, billboards, business cards of course. With most opinions about websites being that, I'll build a brochure website but I'm not going to invest a lot of money into it. The first three years of business websites that were constructed were constructed with the purpose of being a supporting structure towards a simple tool of their business additional information or simply you did not look professional unless you had a website.. As people became more comfortable with websites, there became a fundamental realization that a website can be used to be a tool for business far beyond simple brochure. Such as managing documents or managing systems or policies etc. The next three or four years of business there was a general growth and people using the website as utility to support systems within their business as well as developing systems that allow them to maximize productivity. In the past three or four years there's been a surge of companies offering do-it-yourself or DYI type website templates that allow the end-user to produce their own website for very small if not minor cost per month basis. Though this has been a challenge for most web companies including ours coping with the the common question, why should I pay you $2000 when I can do this for 200? This level of competition only caters to a specific customer demographic who are well motivated to do there on website and have the technical skills to see it through. In the past couple years there's also being an increased amount of people capable of offering and producing websites many of which use some of these online resources to build simple websites and charge larger amounts of money, in order to maximize their profitability. How M9 Corporation is different, is that we still construct our websites with our own internal proprietary software as well as provide superior customer service and market evaluation upon meeting and creating a website. We commit ourselves to actually getting our websites to perform the way was intended but we also can construct utilities within that website that can maximize your productivity within your business and your employees. In conclusion the stroll down memory lane related to the web industry and the different stages of its evolution, brings me to the future and today we're we as a company has survived, flourished and overcome many challenges to the different forms of competition and threats to our business. M9 Corporation is not only a company that innovates and changes with the times we also have the foundation of good solid business sense and model that allow us to continue to support create and build websites at will do exactly what they intend to do for a reasonable price. M9 Corporation is well placed to continue to not only construct websites of sound principle but we are striving ahead to provide services that give you the customer the ability to drive traffic to your website through online search engines such as Google Search. With sound business practices and commonsense approach to websites and industry give you the customer the greatest advantage over your competition.
I wanted to share with you a process we have developed over many years of work and service to hundreds of customer all across Canada and the US. This process allows us to have a predictable timetable, transparent and Set pricing, and completion dates within days of the proposed time. Website Design and Development Overall this area relates to how the site looks and functions. Now there is a lot more to designing and building a site than you may think. First the creation of the design will be done to match your current logo and marketing you are doing. If this effort needs assist in the creation of marketing material, images or even a logo, M9 web design can assist you in this regard as well. Logo Design and creation This service is unique to your company and needs, whether just starting out or you are looking to get a new logo after years of being in business M9 can help you achieve the look and feel you want. If your needs exceed our ability, we have several businesses and designers who can assist you. Website Design Website design is not like making a brochure or designing a logo. A website designer must have a fundamental understanding of your business as well as a solid understanding of website navigation and flow. A website design goes way beyond a simple layout, you must design it in mind to allow for web applications and navigational rules. M9 has designed and built hundreds of sites over the years, and we have adhered to a solid and simple methodology that has created sites that get to the point and get your customer to where you want them with as little confusion as possible. Website Development Once the site is designed, approved and signed off by you, we commence construction of the site based off a simple or complex flow chart we would have created for you as part of the planning stage of our services. During this process we acquire or write content, acquire or get photographs done and proceed to assemble the site and structure. During the building of your site we will provide you a hidden link to it so you can see our progress and give us guidance when we need it. This area will allow you to be part of the building process and ensures you are 100% satisfied with the site. Once final approval of this development site is done and signed off we will proceed to make it go live and attach it your domain name. Thank you for taking the time to read this and hope it helps you understand our overall process.
First let us define what organic search results are versus cost per click search results. Organic search results Organic search results is the natural algorithm that Google uses to evaluate and rank your site based off of relevancy and legitimacy. There are four things that Google looks for in your website this is a generalization and not an exhaustive list. Here they are: Website Structure Content and Keywords Updated with New content Back Linking Using Content, Site Structure, and updating said content monthly, you can SEO your website, or Search Engine Optimize it to maximize it to be as attractive to Google as possible. Unfortunately this can take months to move up your rankings. Google Paid Search Google paid search or CPC cost per click is an active keyword campaigns where you pay to advertise on the first page of Google. This process involves picking out keywords, paying anywhere from $0.50 to $10 per click or more for that keyword phrase; if somebody types that keyword phrase into Google you ad will show up. Though it is instantaneous, meaning you get to the first page of Google quickly it is only active as long as you're paying for it. Minimum budgets in order to have an effective campaign will start at $250 and up month. The fundamental difference between these two is organic is a natural way of optimizing your website be attractive to Google. Organic search results can be more interesting to the end consumer and for the majority is what people look for. Ads are often not considered when people are selecting what they want to click on in Google search. Google CPC or cost per click paid advertising normally occupies the very top of the Google search or the right-hand side. Unfortunately when people click on this they tend not to know what they're looking for. I state this because of the bounce rate on average we see from both these campaigns. Bounce Rate Bounce rate is the engagement of users on your website which you can find Google analytics. We have found through analyzing statistics and analytics that on average the bounce rate for organic search clicks normally is around 25% where a paid advertisement can be as high as 90% bounce rate. So if you had a choice between paying to have your website search engine optimized for SEO or paying for an advertisement through Google's paid search it seems obvious that paying for optimization and making your website attractive is a better option due to the better engagement of your customer base. Conversion Not only is the bounce rate lower for organic search results then paid prepaid click result we have also come to notice that people who come in through organic search results have a better engagement and conversion to make contact with companies and provide leads through contact forms or other means of contact. This is significant because it leads us to believe that organic search results are far more valuable form of traffic to your website then paying for a cpc campaign Organic search results unfortunately take time for Google to rank you in the top 10 or first page of Google and in the meantime paid search like Ad words for Google is an excellent option to get immediate presence on the main page until you can get your organic search results and your website into the first page of Google for the keyword phrases that you prefer. Which is Better? It's in our opinion that it is better for you to do a dual campaign and then wean yourself off of CPC or paid advertising once your website organic search results has enough presence to overtake you're paying advertising
Build It and They Will Come! The old idea that if you build it they will come is more untrue today than it was when it first was said. A more accurate statement is if you build it, invest in it, change and update it they will come. Bottom line is a website is only as good as the marketing that you have invested into it. Most people who build a website are looking for only a onetime cost and once it's built they expect it to simply work with no real idea on how to make it work for them. This idea is simply not true; overall it is keenly important to consider your website only as good as the amount time, energy and money you invest into it each month. M9 - Nine Methods of Marketing your Business Online Customer Online Search Research and Analytics / City / Province / Country / Continent and how you will market to your geographic area and beyond Marketing Message / Mission Statement / Brand Logo / Call To Action Website Design and Development / Marketing Message Online Implemented Custom User Interface and Interaction / How people navigate and work through your site and marketing message Social Media Marketing and Implementation / Supports Organic Search Results and Expands to Social Media tapping into friend and associate referrals SEO Starter Package , allows for your website to maximize your investment dollars Google Ad words Marketing and Campaign Content Writing and Updates to Site / Monthly Articles / Title and Meta Updates / Alt Tags and Header Tags Updates Monthly Custom Monthly Traffic Report / Traffic / Google Organic Search Traffic / Traffic Flows / Customer Interaction / ROI / Goal Setting and Reporting of Success We have perfected this system to better serve our customers and their marketing efforts. There are some universal rules that do apply to all business, but these are few, where each business, customer and marketing needs have to be customized to each business in order for you to achieve an monthly stream of contacts, quote requests and customer requests which fill your marketing and sales funnels and converts leads into sales, which then allow you to justify your time, effort and marketing funds into this monthly system that has been proven by many of our current customers into converting traffic into leads and then into business. M9 Corporation specializes and is experts in working these 9 methods of marketing your company online into real customers and getting a return on your investment while tracking, modifying and expanding your marketing plan month to month with real data and stats that tell you’re what are actually happening on your website. Please give us a call, or contact us through our contact form or our Request a quote form and allow us to present you will the opportunity to get your website firing on all cylinders and begin making you money instead of costing you.
In this article I am going to outline the five steps to analyze report and market your website to a growing consumer base that are among the 95% of people will review a website and its products prior to making any purchase. Need to Know | Research You first have to understand your traffic; this entails some detailed keyword search and search behavior through Google's keyword research tool. This will give you total searches for a geographic location nationally or even North American wide. With this information you can then begin to get an understanding of what your customers are searching for and during the building and marketing of your website you can customize the message you put on the website to the keyword research we do will allow us to customize your Title Tags and Meta Descriptions to give you the best chance of success and matching with what your customers are looking for. Taking What We Know | Application Once you have the initial research in hand we push forward and go into design and creation of the website now this is incredibly important because your website is your 24 hour seven day a week storefront for your company. This means the marketing message and call to action has to be set up in a way that will convert more people to committing and making contact with you which in turn will get you a better ROI or return on investment for your website. Going Online and Stating SEO | Marketing Once the structure, insight and marketing message of the website is built approved and developed. We then move into launching the website and going online. This process includes working on the SEO or search engine optimization starter package that will help get your website crawled and ranked by Google search algorithm. This is part of our development process will be to give your website the best chance to be found, index, and then listed through Google search for a variety of keyword phrases related to the initial research we did before we built the website. Doing The Leg Work Monthly | Implimentation The fourth step to marketing your website is putting a plan together with M9 so that we can provide ongoing updates to website content, email marketing, Face book posts, Twitter posts, and providing ongoing reporting and analyzation package that allows us to track your website progress month to month. For best results you have to be committed for a minimum of 6 months. Review, Feedback and Making it Better | ROI The fifth part of your marketing plan for your website requires that you actively track report and analyze the results of website traffic. Return on investment or ROI as well as how people are interacting with the website, how they are navigating the site, what kind of marketing message you're saying, what's working and what's not working. Doing this on a monthly basis with M9 Corporation will give you the edge on your competition and get you to top 10 in Google organic search. M9 Corporation with its expertise in design, marketing, Google Search and SEO we are uniquely positioned to be your best choice in building your website from conception to completion. Our customer driven services allows us to work with you closely from beginning to end to ensure that your money is well spent in an effort to make the website better than the other guy who is simply building it and hoping people come. We offer services in: Website design and development Custom PHP programming Monthly Google Ranking Keyword Reporting Monthly SEO and ROI website package Reporting and analyzing monthly Marketing and consulting services Hosting M9 Web design and marketing is uniquely qualified and in a unique position to help you achieve all of your marketing and website goals for a set and reasonable price with the sole purpose of ensuring that we get you new contacts leads and business from your website marketing and online advertising efforts. Use Request a Qoute for below and we can help you like we have helped so many other customer achieve their full potental online.
