Paid search is the act of paying on a per click basis for traffic to come to your website. This is normally done through Adwords, Google's primary CPC advertising medium. Though this will get you initial results quickly, stopping paid search services stops getting traffic and being ranked.
Adword campaign can be complicated so take some time planning on setup and overall maintenance. It is not as simple as throwing some keywords in, making an ad then walking away. This would be nice, but unfortunately it is not a reality.
On average the normal cost per click for a relatively small market with little competion is around .50 cent - $1.00 per click
With a more competive industry, the average can be around $1.25 - $5.00 per click.
So with this you do not want to pay and learn. In the end you will have a big bill with little to show for it.
Initial Setup Services
Do Keyword Reseach
Setup Your Campaign
Set Daily Budget and CPC Max
Create Ad's 2-3 and Run them against each other
Setup Goal Tracking and Conversions
Meet to discuss Goals
Ongoing Monthly Service
Review Keyword Reseach
Track Daily Budget and Modify as needed
Modify CPC Average to Maximize ad showing up
Review Ad's, Change and Modify to optimize the marketing message
Create Monthly Reports
Report on Goal Tracking and Converions
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In this article I am going to outline the five steps to analyze report and market your website to a growing consumer base that are among the 95% of people will review a website and its products prior to making any purchase.
Need to Know | Research
You first have to understand your traffic; this entails some detai... Read More
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